Product Manager & AI-Native Builder

Riley
Hend-
rickson.

I ship products that move revenue, reduce friction, and make people's lives measurably better. Currently at Sortly. Always building on the side.

Scroll to explore
What drives me

"I find the gap between what users need and what exists, then I close it fast."

$6M+
ARR Unlocked
30+
Features Shipped
1M+
Users Impacted
Product Strategy· 0-to-1 Launches· B2B SaaS· Consumer Mobile· AI-Native Building· iOS Development· Pricing & Monetization· Cross-Functional Leadership· User Research· Go-to-Market· Product Strategy· 0-to-1 Launches· B2B SaaS· Consumer Mobile· AI-Native Building· iOS Development· Pricing & Monetization· Cross-Functional Leadership· User Research· Go-to-Market·

The PM who also ships code.

Riley Hendrickson

I've spent 6+ years at Sortly, progressing from Customer Success through to PM, which means I understand users from the support ticket up. I now own the core product roadmap across Web, iOS, and Android for a platform used by 17,000+ businesses worldwide.

I joined as employee #3 when the company was near $1M ARR and purely B2C. I helped drive the pivot to B2B and personally closed Sortly's first Enterprise client, an account that's still with us today. That deal catalyzed a new Enterprise product line and a growing sales team. I'm now the longest-tenured employee at the company.

Our CPO recruited me into Product, where I initially owned the mobile app before expanding to the core product across Web, iOS, and Android, solving complex customer problems at scale.

What separates me: I don't just spec features, I build them. I've independently built and shipped a native iOS app to the App Store, created countless websites, and integrated third-party APIs to bring product ideas to life. I use AI tools daily to prototype, validate, and ship faster than traditional PM workflows allow.

I'm actively exploring PM and Senior PM opportunities at companies where product, AI, and ambition intersect. I'm also open to advisory and consulting engagements.

B2B SaaS Consumer Mobile AI/ML Products 0-to-1 Pricing Strategy iOS JTBD OKRs RICE GTM

AI across every phase of product work.

From deep research and synthesis, to building artifacts and prototypes, to tracking outcomes post-launch. It's not a shortcut. It's how I operate.

01
Research & Synthesis
Synthesizing user signal from Frill, HubSpot, Zendesk, internal feedback, and GTM insights
Claude
02
Discovery & Validation
Exploratory customer interviews with open-ended, problem-focused questioning, validating pain points and opportunity size before solutioning
Claude · Amplitude · Hex · Looker
03
Artifacts & Alignment
Translating discovery insights into PRD details and concept artifacts, sharing visual prototypes with Design and Engineering to align before entering design
Figma · Claude
04
Ship & Measure
Handing off to Design and Engineering for development and deployment, then tracking analytics and outcomes post-launch
Amplitude · Looker · Hex

Where I've built.

Sortly
Mar 2023 - Present
Remote · Full-time
Product Manager, Core Product

Own the full product roadmap across Web, iOS, and Android for an inventory management platform serving 17,000+ businesses and 1M+ users. Lead a cross-functional squad of 10 alongside Design, Marketing, Sales, CS, and Data.

$6M+ incremental ARR
+166% items added
30+ features shipped
+138% QoQ Pick List adoption
$750K+ new capability ARR
Sortly
Feb 2021 - Feb 2023
Remote · Full-time
Customer Success Manager, Enterprise

Synthesized feedback across 350+ enterprise accounts into roadmap requirements, partnering with Product, Engineering, and GTM. Built Sortly's first scalable feedback loop via Zendesk and Amplitude. Promoted into Product based on demonstrated roadmap influence.

+12pt NPS improvement
+15% customer LTV
-8% churn
350+ enterprise accounts
Sortly
Sept 2019 - Jan 2021
Remote · Full-time
Customer Success

Joined as employee #3 when Sortly was near $1M ARR and purely B2C. Identified recurring user friction through support data and partnered with Design to drive UX improvements. Helped catalyze the B2B pivot and closed Sortly's first Enterprise client.

97% CSAT maintained
Employee #3
Happy Money
Feb - Aug 2019
On-site · Full-time
Customer Success

Optimized member onboarding workflows using CRM data analysis, reducing friction points by 20% and improving user satisfaction scores at a consumer fintech company.

20% friction reduction
Zillow
2014 - 2018
Irvine, CA · Full-time
Customer Success Associate

Evangelized Zillow's IDX solution to real estate professionals, driving platform adoption and maintaining elite customer satisfaction across a high-volume account portfolio.

20% adoption increase
97% CSAT maintained
Case Studies

Problems I've solved.

01
0-to-1 Feature Launch
Stock Counts: Inventory Reconciliation

Users didn't trust their own inventory data. I found out why, then shipped the fix.

02
Search & Discovery
Enhanced Search & Workflow Optimization

One broken search experience was quietly killing four workflows. Fixed it. 166% more items added.

03
Personal Project
MileGuard: Lease Mileage Tracker

Built a native iOS app from scratch and shipped it to the App Store in 4 weeks. Solo.

Additional case studies available upon request. Reach out directly and I'll share more.

What I build on nights & weekends.

Building isn't new to me. I've been creating apps since high school in 2010. What changed is AI. What I learn at night, I apply at work, and it shows. A native iOS app live on the App Store, third-party API integrations, and more features shipped than any other team at Sortly.

Live on App Store
MileGuard logo
iOS App · 2026
MileGuard

Lease mileage tracker that integrates the Smartcar SDK for real-time odometer data and the OpenAI Image API to scan lease documents and auto-populate contract terms. Helps drivers avoid per-mile penalties at lease end. Accepted into Apple's Small Business Program.

Swift / SwiftUI Smartcar SDK OpenAI Image API Claude Code Antigravity
Visit MileGuard ↗ App Store ↗
Active
Wudget Labs logo
Indie Studio · 2026
Wudget Labs

My personal app studio where all my products are built and shipped under one brand. MileGuard is the first app under Wudget Labs, with more in the pipeline. Building consumer and B2B products at the intersection of AI, mobile, and real-world utility.

iOS Apps Swift / SwiftUI Claude Code AI-Powered
Visit wudget.com ↗
Live
ChurchLend logo
Web App · 2026
ChurchLend

Free financial readiness platform that helps churches qualify for loans. Scores congregations across 7 factors (LTV, DSCR, reserves, giving trends) and matches them to the right lenders within 24 hours — no personal guarantees required.

Financial Services Loan Matching Fed Reserve Data AI-Powered
Visit ChurchLend ↗

My toolkit.

Core PM
  • Product Strategy & Roadmap
  • 0-to-1 Feature Launch
  • RICE Prioritization
  • JTBD Research
  • OKRs & KPIs
  • Agile / Scrum
  • Pricing & Monetization
  • Go-to-Market
AI Builder Stack
  • Claude Code
  • FigmaMake
  • Antigravity
  • Gemini
  • Wispr Flow
  • Granola
  • OpenAI APIs
  • VS Code
Analytics & Data
  • Amplitude
  • Looker
  • Hex
  • SQL
  • Mixpanel
  • A/B Testing
  • Funnel Analysis
  • Cohort Analysis
Tools & Workflow
  • Figma
  • Productboard
  • Jira / Confluence
  • Zendesk
  • SwiftUI
  • Notion
  • Linear
  • Cursor

Always learning.

Stanford University
PM Accelerated Certificate
2025
Product School
Product Launches & Discovery
2024
UXCam
Mobile PM Certificate
2024
Get in Touch

Let's build something
great.

Open to PM and Senior PM roles, advisory work, and conversations about interesting product problems. I respond to every thoughtful message.

Rileyshendrickson@gmail.com