Product Manager & AI-Native Builder

Riley
Hend-
rickson.

I ship products that move revenue, reduce friction, and make people's lives measurably better. Currently at Sortly. Always building on the side.

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What drives me

"I find the gap between what users need and what exists — then I close it fast."

$6M+
ARR Unlocked
30+
Features Shipped
750K+
Users Impacted
Product Strategy· 0-to-1 Launches· B2B SaaS· Consumer Mobile· AI-Native Building· iOS Development· Pricing & Monetization· Cross-Functional Leadership· User Research· Go-to-Market· Product Strategy· 0-to-1 Launches· B2B SaaS· Consumer Mobile· AI-Native Building· iOS Development· Pricing & Monetization· Cross-Functional Leadership· User Research· Go-to-Market·

The PM who also ships code.

Riley Hendrickson

I've spent 6+ years at Sortly — progressing from Customer Success through to PM, which means I understand users from the support ticket up. I now own the core product roadmap across Web, iOS, and Android for a platform used by 17,000+ businesses worldwide.

I joined as employee #3 when the company was near $1M ARR and purely B2C. I helped drive the pivot to B2B and personally closed Sortly's first Enterprise client — an account that's still with us today. That deal catalyzed a new Enterprise product line and a growing sales team. I'm now the longest-tenured employee at the company.

Our CPO recruited me into Product, where I initially owned the mobile app before expanding to the core product across Web, iOS, and Android — solving complex customer problems at scale.

What separates me: I don't just spec features — I build them. I've independently built and shipped a native iOS app to the App Store, created countless websites, and integrated third-party APIs to bring product ideas to life. I use AI tools daily to prototype, validate, and ship faster than traditional PM workflows allow.

I'm actively exploring PM and Senior PM opportunities at companies where product, AI, and ambition intersect. I'm also open to advisory and consulting engagements.

B2B SaaS Consumer Mobile AI/ML Products 0-to-1 Pricing Strategy iOS JTBD OKRs RICE GTM

AI across every phase of product work.

I use AI tools across every phase of product work — from deep research and synthesis, to building artifacts and prototypes, to tracking outcomes post-launch. It's not a shortcut. It's how I operate.

01
Research & Synthesis
Synthesizing user signal from Frill, HubSpot, Zendesk, internal feedback, and GTM insights
Claude
02
Discovery & Validation
Exploratory customer interviews with open-ended, problem-focused questioning — validating pain points and opportunity size before solutioning
Claude · Amplitude · Hex · Looker
03
Artifacts & Alignment
Translating discovery insights into PRD details and concept artifacts — sharing visual prototypes with Design and Engineering to align before entering design
Figma · Claude
04
Ship & Measure
Handing off to Design and Engineering for development and deployment, then tracking analytics and outcomes post-launch
Amplitude · Looker · Hex

Where I've built.

Sortly
2019 — Present
Remote · Full-time
Product Manager, Core Product

Own the full product roadmap across Web, iOS, and Android for an inventory management platform serving 17,000+ businesses and 750K+ users. Lead a cross-functional squad of 7–10 engineers alongside Design, Marketing, Sales, CS, and Data.

$6M+ incremental ARR
78% engagement lift
30+ features shipped
12pt NPS improvement
$750K+ new capability ARR
Happy Money
Feb — Aug 2019
On-site · Full-time
Customer Success

Optimized member onboarding workflows using CRM data analysis, reducing friction points by 20% and improving user satisfaction scores at a consumer fintech company.

20% friction reduction
Zillow
2014 — 2018
Irvine, CA · Full-time
Customer Success Associate

Evangelized Zillow's IDX solution to real estate professionals, driving platform adoption and maintaining elite customer satisfaction across a high-volume account portfolio.

20% adoption increase
97% CSAT maintained
Case Studies

Problems I've solved.

01
0-to-1 Feature Launch
Stock Counts: Inventory Reconciliation

Applied JTBD research to discover that users needed to verify inventory accuracy, not just track it — shipped the platform's first physical-vs-system reconciliation capability.

02
Search & Discovery
Enhanced Search & Workflow Optimization

Launched Enhanced Search across four core workflows with advanced filters and bulk-add, driving a 78% increase in items added to Stock Counts workflows.

03
Personal Project
MileGuard: Lease Mileage Tracker

Built and shipped a native iOS app that helps lease drivers track mileage, avoid overage penalties, and manage vehicle maintenance. From idea to App Store in 4 weeks.

What I build on nights & weekends.

I've fallen in love with AI and immerse myself in everything it can do. From Claude Code to Antigravity and beyond, I'm constantly learning — reading TechCrunch and X daily to stay on top of the latest trends, going deep on GitHub, codebases, and emerging platforms. But building isn't new to me — I've been creating websites and apps since high school in 2010. What I learn at night, I apply at work — and it's paid off in huge dividends, helping me ship more features faster than ever. It's also how I've independently built countless websites, a native iOS app live on the App Store, and integrated third-party APIs to bring product ideas to life.

Live on App Store
MileGuard app dashboard
iOS App · 2025
MileGuard

Lease mileage tracker that integrates the Smartcar SDK for real-time odometer data and the OpenAI Image API to scan lease documents and auto-populate contract terms. Helps drivers avoid per-mile penalties at lease end. Accepted into Apple's Small Business Program.

Swift / SwiftUI Smartcar SDK OpenAI Image API Claude Code Antigravity
Visit MileGuard ↗ App Store ↗
In Discovery
Church Finance
SaaS Concept · 2025
Church Financial Services Platform

Exploring a borrower-side digital platform for church lending — "Credit Karma meets Blend for churches." Focused on Financial Health Scores, Lender-Ready Package Builder, and a Lender Marketplace. Deep market research completed with a strategic industry contact in place.

B2B SaaS Fintech Market Research PRD Complete
Discuss this project ↗
Concept
Offline
📱
Consumer App · Concept
Offline

A discovery and curation platform for phone-free live events — targeting digitally fatigued Millennials and Gen Z in SoCal. Built around the insight that people want to be present, but need help finding the right venues and events to justify putting the phone away.

Consumer Mobile SoCal Market Event Discovery Gen Z
Let's talk about this ↗

My toolkit.

Core PM
  • Product Strategy & Roadmap
  • 0-to-1 Feature Launch
  • RICE Prioritization
  • JTBD Research
  • OKRs & KPIs
  • Agile / Scrum
  • Pricing & Monetization
  • Go-to-Market
AI Builder Stack
  • Claude Code
  • FigmaMake
  • Antigravity
  • Gemini
  • Wispr Flow
  • Granola
  • OpenAI APIs
  • Smartcar SDK
Analytics & Data
  • Amplitude
  • Looker
  • Hex
  • SQL
  • Mixpanel
  • A/B Testing
  • Funnel Analysis
  • Cohort Analysis
Tools & Workflow
  • Figma
  • Productboard
  • Jira / Confluence
  • Zendesk
  • SwiftUI
  • Notion
  • Linear
  • Cursor

Always learning.

Stanford University
PM Accelerated Certificate
2025
Product School
Product Launches & Discovery
2024
Get in Touch

Let's build something
great.

Open to PM and Senior PM roles, advisory work, and conversations about interesting product problems. I respond to every thoughtful message.

Riley@RileyHendrickson.com