I ship products that move revenue, reduce friction, and make people's lives measurably better. Currently at Sortly. Always building on the side.
"I find the gap between what users need and what exists, then I close it fast."
I've spent 6+ years at Sortly, progressing from Customer Success through to PM, which means I understand users from the support ticket up. I now own the core product roadmap across Web, iOS, and Android for a platform used by 17,000+ businesses worldwide.
I joined as employee #3 when the company was near $1M ARR and purely B2C. I helped drive the pivot to B2B and personally closed Sortly's first Enterprise client, an account that's still with us today. That deal catalyzed a new Enterprise product line and a growing sales team. I'm now the longest-tenured employee at the company.
Our CPO recruited me into Product, where I initially owned the mobile app before expanding to the core product across Web, iOS, and Android, solving complex customer problems at scale.
What separates me: I don't just spec features, I build them. I've independently built and shipped a native iOS app to the App Store, created countless websites, and integrated third-party APIs to bring product ideas to life. I use AI tools daily to prototype, validate, and ship faster than traditional PM workflows allow.
I'm actively exploring PM and Senior PM opportunities at companies where product, AI, and ambition intersect. I'm also open to advisory and consulting engagements.
From deep research and synthesis, to building artifacts and prototypes, to tracking outcomes post-launch. It's not a shortcut. It's how I operate.
Own the full product roadmap across Web, iOS, and Android for an inventory management platform serving 17,000+ businesses and 1M+ users. Lead a cross-functional squad of 10 alongside Design, Marketing, Sales, CS, and Data.
Synthesized feedback across 350+ enterprise accounts into roadmap requirements, partnering with Product, Engineering, and GTM. Built Sortly's first scalable feedback loop via Zendesk and Amplitude. Promoted into Product based on demonstrated roadmap influence.
Joined as employee #3 when Sortly was near $1M ARR and purely B2C. Identified recurring user friction through support data and partnered with Design to drive UX improvements. Helped catalyze the B2B pivot and closed Sortly's first Enterprise client.
Optimized member onboarding workflows using CRM data analysis, reducing friction points by 20% and improving user satisfaction scores at a consumer fintech company.
Evangelized Zillow's IDX solution to real estate professionals, driving platform adoption and maintaining elite customer satisfaction across a high-volume account portfolio.
Users didn't trust their own inventory data. I found out why, then shipped the fix.
↗One broken search experience was quietly killing four workflows. Fixed it. 166% more items added.
↗Built a native iOS app from scratch and shipped it to the App Store in 4 weeks. Solo.
↗Additional case studies available upon request. Reach out directly and I'll share more.
Building isn't new to me. I've been creating apps since high school in 2010. What changed is AI. What I learn at night, I apply at work, and it shows. A native iOS app live on the App Store, third-party API integrations, and more features shipped than any other team at Sortly.
Lease mileage tracker that integrates the Smartcar SDK for real-time odometer data and the OpenAI Image API to scan lease documents and auto-populate contract terms. Helps drivers avoid per-mile penalties at lease end. Accepted into Apple's Small Business Program.
My personal app studio where all my products are built and shipped under one brand. MileGuard is the first app under Wudget Labs, with more in the pipeline. Building consumer and B2B products at the intersection of AI, mobile, and real-world utility.
Free financial readiness platform that helps churches qualify for loans. Scores congregations across 7 factors (LTV, DSCR, reserves, giving trends) and matches them to the right lenders within 24 hours — no personal guarantees required.
Open to PM and Senior PM roles, advisory work, and conversations about interesting product problems. I respond to every thoughtful message.
Rileyshendrickson@gmail.com