I ship products that move revenue, reduce friction, and make people's lives measurably better. Currently at Sortly. Always building on the side.
"I find the gap between what users need and what exists — then I close it fast."
I've spent 6+ years at Sortly — progressing from Customer Success through to PM, which means I understand users from the support ticket up. I now own the core product roadmap across Web, iOS, and Android for a platform used by 17,000+ businesses worldwide.
I joined as employee #3 when the company was near $1M ARR and purely B2C. I helped drive the pivot to B2B and personally closed Sortly's first Enterprise client — an account that's still with us today. That deal catalyzed a new Enterprise product line and a growing sales team. I'm now the longest-tenured employee at the company.
Our CPO recruited me into Product, where I initially owned the mobile app before expanding to the core product across Web, iOS, and Android — solving complex customer problems at scale.
What separates me: I don't just spec features — I build them. I've independently built and shipped a native iOS app to the App Store, created countless websites, and integrated third-party APIs to bring product ideas to life. I use AI tools daily to prototype, validate, and ship faster than traditional PM workflows allow.
I'm actively exploring PM and Senior PM opportunities at companies where product, AI, and ambition intersect. I'm also open to advisory and consulting engagements.
I use AI tools across every phase of product work — from deep research and synthesis, to building artifacts and prototypes, to tracking outcomes post-launch. It's not a shortcut. It's how I operate.
Own the full product roadmap across Web, iOS, and Android for an inventory management platform serving 17,000+ businesses and 750K+ users. Lead a cross-functional squad of 7–10 engineers alongside Design, Marketing, Sales, CS, and Data.
Optimized member onboarding workflows using CRM data analysis, reducing friction points by 20% and improving user satisfaction scores at a consumer fintech company.
Evangelized Zillow's IDX solution to real estate professionals, driving platform adoption and maintaining elite customer satisfaction across a high-volume account portfolio.
Applied JTBD research to discover that users needed to verify inventory accuracy, not just track it — shipped the platform's first physical-vs-system reconciliation capability.
↗Launched Enhanced Search across four core workflows with advanced filters and bulk-add, driving a 78% increase in items added to Stock Counts workflows.
↗Built and shipped a native iOS app that helps lease drivers track mileage, avoid overage penalties, and manage vehicle maintenance. From idea to App Store in 4 weeks.
↗I've fallen in love with AI and immerse myself in everything it can do. From Claude Code to Antigravity and beyond, I'm constantly learning — reading TechCrunch and X daily to stay on top of the latest trends, going deep on GitHub, codebases, and emerging platforms. But building isn't new to me — I've been creating websites and apps since high school in 2010. What I learn at night, I apply at work — and it's paid off in huge dividends, helping me ship more features faster than ever. It's also how I've independently built countless websites, a native iOS app live on the App Store, and integrated third-party APIs to bring product ideas to life.
Lease mileage tracker that integrates the Smartcar SDK for real-time odometer data and the OpenAI Image API to scan lease documents and auto-populate contract terms. Helps drivers avoid per-mile penalties at lease end. Accepted into Apple's Small Business Program.
Exploring a borrower-side digital platform for church lending — "Credit Karma meets Blend for churches." Focused on Financial Health Scores, Lender-Ready Package Builder, and a Lender Marketplace. Deep market research completed with a strategic industry contact in place.
A discovery and curation platform for phone-free live events — targeting digitally fatigued Millennials and Gen Z in SoCal. Built around the insight that people want to be present, but need help finding the right venues and events to justify putting the phone away.
Open to PM and Senior PM roles, advisory work, and conversations about interesting product problems. I respond to every thoughtful message.
Riley@RileyHendrickson.com